Disney x Foster Grant
This new collection of reading glasses and pouches from Foster Grant in collaboration with Disney was launched on both FosterGrant.com and Readers.com in early 2021.
Deliverables: Category Pages, Website Marketing Assets, Launch Email & Content Blocks, Organic & Paid Social Content
Taking inspiration from the patterns and colors used in the design of the glasses, the in-house creative team built the campaign from the ground up, working closely with Disney for approvals at every step. All photography, design, and copy were done by our in-house team. The collection was featured on two websites, so assets were required for both. My main focus was FosterGrant.com, designing the main category page along with other website marketing assets and the launch email. I also supported the efforts for Readers.com through the design of the category page.
There was a big push on both organic and paid social for the collection. On organic social, the focus was on creating teasers for the collection and then once launched highlighting the lifestyle imagery. For the teasers, I created two story animations as well as a couple tightly cropped feed images. To be prepared for a few months of posts, I exported many of our lifestyle images into square, feed-friendly sizes, ready to go for carousels or single image posts.
Paid social ads on Facebook, Instagram, and Pinterest played a large part in the marketing for the collection, especially as it was an online exclusive collection not found in stores. I created ads in a variety of styles and formats, in order to have a large selection of assets to test against each other. The paid social creative focused on animations and incorporated a bit of video footage taken during our photoshoots as well.