SUN LUV
The retail team created packaging that was organic and spoke to the sustainability effort behind these new styles, while also being fresh and bright for a younger demographic. For the digital assets created, we incorporated the cardboard texture and hand-lettering pattern from the packaging. We also pulled in textures and patterns from the clothing on the models from the lifestyle photoshoot.
A big initiative for the launch of this collection was using teaser content to build excitement. I was tasked with creating a teaser page where customers could sign up and get early access to the styles. A large focus of the campaign was incorporating video content from the photoshoot with influencers and models as well, so I edited a video to run in the background of the page to show quick previews of the new styles.
As with other launches I created the marketing assets for the website, including an image for the drop-down menu, a hero for the homepage, as well as content blocks for the trending section and category pages. There was also an affiliate campaign for the collection that I designed banners for.
